Unit 2

http://www.charlottetilbury.com/  Charlotte Tilbury is a British make-up artist, founder and creative director of her beauty and skincare brand, Charlotte Tilbury Beauty Ltd. With her classic colour scheme of Mauve and Gold these colours take over her website front page. With her primary audience being women who wear makeup as it shows on the front page as there are images of only women models. With images of these women with full faces of makeup its clear what she is selling as well as this the images of the makeup products dominate all the swipe screens on the front page. The layout portrays the website as busy and exiting as there is also a lot of punctuation including exclamation marks and full stops. The gold colour shimmers on the webpage portraying wealth which could draw the conclusion of whoever is shopping has more disposable income to spend on the products.The font is simple but bold. With offers all over the swipe screens and front page including some higher pric...

What is Project Management?  Decision making  Organise Pre-production (post) Keeping track  Plan Manage Discipline  Time management Project management is a job role to ensure a process is in place and adhered to in order to achieve the objectives of the project. A project manager may use a number of different tools to do this. Project management is the effective planning and running of a project, from the ideas point to the end product and evaluation.  Planning requires an outline of the tasks, deadlines and milestones that will be required to manage the project efficiently.  A project timeline schedule would need to be created for the creation of the media product, to include: - tasks that need to be done  -deadlines for each task  -milestones within the tasks and the overall project Project management tool:  - Gantt Chart - A timeline schedule of tasks with resources allocated to them. Uses blocks of...

Target Audience: -intended group of people that a media product is aimed at -demographics (age, gender, ethnicity, race, class) -psychographics (aspiring + typical jobs) -NRS social grade (A,B,C1 &C2) -primary, secondary and tertiary How to define your target audience:  Location, Gender, Age, Common interests, Income range, Values shared, Attitudes, Behaviour, Relationships, Qualifications and Professions How to find them: Speak to your customers, run surveys, examine website usage, fun focus groups, request feedback Quantitative Audience Research: - Quantitative audience research is when companies gather large amounts of information from large groups of people.  - This is done by emails, phone calls and face to face surveys - So they can determine the best way to make their product appeal  - A paper questionnaire is a closed question survey (yes or no)  - Best presented in charts and graphs Socio-economic status: - they predict b...

Client Brief summary: A client brief is a document that includes the requirements, deadlines and expectations for a project. The client who created it will give it to the producer they hired so that they know what they need to produce and when they need to have it finished by. 1) Why do clients write briefs? Clients write briefs as it leads to better, more effective and measurable work. This means that the producer who is working for the client have to make sure that they know exactly what the client is looking for and when they need it done by. It's essential that they they can preform to their best possible standards. By making sure that the producer knows explicitly what the client wants, they can work to their strengths and make sure they produce adequate work. The client will outline the specifics of what they need and allow the producer to get on with the work.  Another reason as to why clients create briefs is because by doing so they are saving money and ti...

Formal & Informal contractual  negotiated cooperative brief  tender  competition  commission  Formal brief: written document, uses technical and specific language. Focused in depth with details, budgets, deadlines and requirements. Majority of briefs are in this style.  Informal brief: It can be as straight forward as a chat over a meal, either no document or very limited document supporting the project. There is no direct contractual agreement and no specific requirements outlined initially. These tend to be undertaken and then fleshed out at a later date.  Contractual brief (formal): Tasks are accepted under legal obligation (signed document) The client's desires and deadlines outlined must be met Both the client and the media producer must abide by the brief           WHY DO YOU THINK THESE BRIEFS ARE BENEFICIAL/POPULAR WITH BOTH            CLIENTS AND MEDIA PR...

Identify two costs that you may need to consider when developing a new phone app and explain how these costs impact on the project. (6 marks) One cost that knees to be taken into consideration is copyrighting the name and contents of the app this is so no-one else can use the name as there own. It takes time to grant the copy right which could lead to a delay in launch as you can't release without ownership without the danger of having your ideas taken. Another cost may be paying for a market research to be completed to gain feedback from the target audience a participation may be asked to take part at an hourly rate. This would have a positive impact on the project as it would be clear as to how the product is being received by the target audience. Identify one act of legislation that is applicable to the create of  new national newspaper and explain what impact it has (3 marks) As it is a national newspaper there are many things that you need to take into consider...

http://www.ipa.co.uk/Document/The-Client-Brief-summary-best-practice-guide#.Wg1fg4SZ5G9 Every job requires you to have a certain set of skills, they may all come from different specialist companies. Depending of who they are and what they will be doing for you depends on the type of brief you give them. Why write a brief?  - it leads to better, more effective and measurable work - it saves time and money - it makes remuneration fairer 1) Better Work: A brief is the most important piece of information issued by a client to an agency (the person they are asking to work for them) It is an essential document that gives instructions and orders. It can be difficult to produce a good piece of work without a brief as there are no order or instructions to follow. 2) Saving time and money: The biggest waste of an agencies resources is to put them through the process of developing a solution repeatedly with a certain direction to follow. Both clients and agencies say that time...

To the Bone is a Netflix original movie about a young women dealing with anorexia. There are many ethical issues that surround mental illness and eating disorders.  As every movie starts a screen that warns viewers about violence, strong language and scenes containing sex what they don't warn about however are portrayals of mental and physical health scares.  With To the Bone being based on an eating disorder and being streamed on the Netflix website anyone will access to the internet and Netflix account can watch it.  They are one of the only films that come with this 'health warning' which states 'The film was created by and with individuals who have struggled with eating disorders, and it includes realistic depictions that may be challenged for some viewers" This warning is right at the start of the film, it only informs the viewer about the contents of the film but it doesn't warn them about thinking before watching. This is an ethical issue as viewe...

Leveson Inquiry     The Leveson Inquiry was a public, judge-led inquiry. It was set up by Prime Minister David Cameron to investigate the press after journalists at the The News of the World were accused of illegally accessing the voicemail messages on other people's phones, without their knowledge or consent. They were also accused of bribing police officers. Some of those who had their mobile phones 'hacked' into in this way were celebrities, sports people and politicians.   The News of the World was closed down by its owner, News International, when this information became public. Lord Justice Leveson, on the evidence presented at the Leveson inquiry, stated his recommendations on how the press should be regulated. They were: 1.    Newspapers should continue to be self-regulated and government should have no power over what newspapers publish. 2.      A new press standards organisation, with a new code of ...

Bridget Jones: The Edge of Reason:  Produced by: Universal studios, Working title, Little Bird Limited, Studio Canal, Miramax films  Main Cast: Renée Zellweger, Hugh Grant, Colin Firth  Production Manager: Nick Laws Director: Beeban Kidron  Novel: Helen Fielding  Produced by: Tim Bevan Hair and make up: Graham Johnston  Casting: Michelle Guish  Costume: JAny Temime  Budget: $40,000,000 Gross: $40,203,020  Plot: Sequel to Bridget Jones Diary, Bridget works as a TV host while dating a barrister. Overtime, she becomes jealous of the time he spends with a co-worker and despite an amazing holiday, she ends the relationship. Then on a work assignment she has a run in with her ex boyfriend where she is temporarily jailed on a false accusation of drug smuggling. Ex boyfriend, barrister Mark then comes to the rescue. 

Low Budget Filmmaking and Tips and Advice: Resource filmmaking - using what you already have, base your film on the resources you already have. What do you already have access to location wise? Lists of people, family or friends who will be willing to help you so you don't have to pay for actors. Equipment, will you have to rent, buy? Do you already have equipment around you? Try and use interesting props, the theme and genre can sometimes depend on it. Minimise locations and characters: 4/5 main locations, preferably close to each other with easy access. Don't write too many large roles. Avoid outside night scenes, they have bad lighting or mean that you have to use more equipment to get better lighting costing you more money. Write to your actors strengths don't try and get them to do things they can't do. Make sure to cater roles to your actors/actresses best abilities. Avoid CGI and special effects takes up a lot of time and money. Unless you have the...

https://youtu.be/BoEeADkwPIs SCRIPT: Hey guys, its Lielle! Back at it again with giving you the best tips for raising money for a short film! OR looking to raise some money for your short film? I have the perfect tips and tricks for you! Keep watching to find out more… Let me tell you why it is a good idea to find investors and grants and also why people want to invest in your idea. - It is a good idea to find investors to help you out, this way you are able to start planning your production as soon as possible. This makes your life easier as you don’t waste your time saving all the scraps of money you can find! - People would only want to invest in your idea if it is interesting and if they can see real potential and true passion for your film, so when you present your idea for them make it fun and interest and makes sure they know how serious you are! - Why do investors invest? They invest to first of all help you and second of all to hopefully gain a pr...