Website with target audience

http://www.charlottetilbury.com/ 

Charlotte Tilbury is a British make-up artist, founder and creative director of her beauty and skincare brand, Charlotte Tilbury Beauty Ltd.

With her classic colour scheme of Mauve and Gold these colours take over her website front page.
With her primary audience being women who wear makeup as it shows on the front page as there are images of only women models. With images of these women with full faces of makeup its clear what she is selling as well as this the images of the makeup products dominate all the swipe screens on the front page.
The layout portrays the website as busy and exiting as there is also a lot of punctuation including exclamation marks and full stops. The gold colour shimmers on the webpage portraying wealth which could draw the conclusion of whoever is shopping has more disposable income to spend on the products.The font is simple but bold.
With offers all over the swipe screens and front page including some higher prices for make-up shows that the customer using the site would have this kind of money to spend on products showing that it is possibly older women who work and have a considerable income.

This is a classic representation of a 30+ women with a higher disposable income, wearing nice clothing (not scruffy or low quality clothing). She is a women who works showing she has more money to spend on more luxury makeup.

Comments

  1. JCoSS Media Dept17 December 2017 at 09:43

    A fantastic, detailed analysis of target audience. You've applied what you have learnt to your chosen website.

    ReplyDelete

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