4 easy way to get advertisers on your site

Promote an affiliate product on your site.
they allow you to make money by promoting someone else's product. As an affiliate, you earn a commission each time someone you've referred makes a purchase. To encourage sales, you might post a banner on your site that links to the affiliate site or publish a newsletter article about their product.

Use targeted advertising with Google AdSense.
allows you to make money advertising on your site by placing targeted text ads generated by Google on your pages. The ads appear in rectangular boxes running down the side or across the bottom of a web page with the words "Ads by Google" over the top. These ads are paid for by businesses that use Google's pay-per-click program, AdWords. These ads reflect the content on your site.

Approach companies directly to ask if you can advertise for them.
If your site is already getting lots of traffic, try looking for sites that offer complementary products and target the same niche market as you do.

Sign up for a blog-specific ad program.
Sign up with a context-based ad program like 'Google's AdSense' that will automatically generate ads for your site that you can put up within minutes of being accepted to their program. Crisp Ads offers a similar program, but only for blogs.

Test the ads to make sure you are being appealing to your target audience.

How important is pre-production to:
     a) advertising a product
     b) understanding a target audience

It's very important when advertising a product that your pre-production materials are to a good standard as you want to make sure that you're blog is reaching its maximum potential and the traffic onto your website will help you to gain the ads from different businesses. You also have to check that your blog is relevant or linked to the product that your are trying to advertise. 
In terms of understanding your target audience, testing the ads that you are showing can help you to know what the best things to advertise for. 

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