Unit 2

The project manager would lead the evaluation of pre-production documents. Evaluate in terms of effectiveness for media products they helped plan. Was the correct person doing it? WAs the document appropriate? Would a better/ different document do? Changes/ tweaks? Why do it? managing performance of staff improvement for future if documents aren't checked they could be the cause of a major planning problem. Evaluating pre-production documents:  how to evaluate? -suitability of content for meeting the brief and usefulness in aiding the production team in producing the product. -suitability of content for the target audience. Should use: -positive language -consideration for the original designer/creator -specific feedback on any suggested improvement- justifying why it would make the document more effective (this needs to change because...and how will it improve?) Evaluating Floor plan (set diagram):  WHAT DOES IT HAVE? where each person is going to be ...

The way a task must be thought about and practical problems solved to make it work.  Scenario:  -filming -on location -waterfall -tourist trap -scotland Logistics: - travel arrangements for cast, crew, (extras, control them with trailers, marquees, green room) - health and safety issues, high vis jackets, crowd control, security - power, battery, generator - accomodation - catering, allergies, religious reasons etc... - transporting equipment - toilets facilities (disabilities) - making areas safe and accessible - press and paparazzi control - vehicles on set (buggies) - script distribution - riders (famous celebs have what the want in their dressing rooms)

http://www.charlottetilbury.com/  Charlotte Tilbury is a British make-up artist, founder and creative director of her beauty and skincare brand, Charlotte Tilbury Beauty Ltd. With her classic colour scheme of Mauve and Gold these colours take over her website front page. With her primary audience being women who wear makeup as it shows on the front page as there are images of only women models. With images of these women with full faces of makeup its clear what she is selling as well as this the images of the makeup products dominate all the swipe screens on the front page. The layout portrays the website as busy and exiting as there is also a lot of punctuation including exclamation marks and full stops. The gold colour shimmers on the webpage portraying wealth which could draw the conclusion of whoever is shopping has more disposable income to spend on the products.The font is simple but bold. With offers all over the swipe screens and front page including some higher pric...

What is Project Management?  Decision making  Organise Pre-production (post) Keeping track  Plan Manage Discipline  Time management Project management is a job role to ensure a process is in place and adhered to in order to achieve the objectives of the project. A project manager may use a number of different tools to do this. Project management is the effective planning and running of a project, from the ideas point to the end product and evaluation.  Planning requires an outline of the tasks, deadlines and milestones that will be required to manage the project efficiently.  A project timeline schedule would need to be created for the creation of the media product, to include: - tasks that need to be done  -deadlines for each task  -milestones within the tasks and the overall project Project management tool:  - Gantt Chart - A timeline schedule of tasks with resources allocated to them. Uses blocks of...

Target Audience: -intended group of people that a media product is aimed at -demographics (age, gender, ethnicity, race, class) -psychographics (aspiring + typical jobs) -NRS social grade (A,B,C1 &C2) -primary, secondary and tertiary How to define your target audience:  Location, Gender, Age, Common interests, Income range, Values shared, Attitudes, Behaviour, Relationships, Qualifications and Professions How to find them: Speak to your customers, run surveys, examine website usage, fun focus groups, request feedback Quantitative Audience Research: - Quantitative audience research is when companies gather large amounts of information from large groups of people.  - This is done by emails, phone calls and face to face surveys - So they can determine the best way to make their product appeal  - A paper questionnaire is a closed question survey (yes or no)  - Best presented in charts and graphs Socio-economic status: - they predict b...

Client Brief summary: A client brief is a document that includes the requirements, deadlines and expectations for a project. The client who created it will give it to the producer they hired so that they know what they need to produce and when they need to have it finished by. 1) Why do clients write briefs? Clients write briefs as it leads to better, more effective and measurable work. This means that the producer who is working for the client have to make sure that they know exactly what the client is looking for and when they need it done by. It's essential that they they can preform to their best possible standards. By making sure that the producer knows explicitly what the client wants, they can work to their strengths and make sure they produce adequate work. The client will outline the specifics of what they need and allow the producer to get on with the work.  Another reason as to why clients create briefs is because by doing so they are saving money and ti...