Sponsorship/ Product Placement

OK GO - sonic car

1) whats the purpose of the music video?
      Chevy - to advertise the car to a different target audience than is usually expected. 
      OK GO - do what they love to do (audio-visual art)

2) who is it sponsored by?
     Chevrolet 

3) why did OK GO agree to this? What is their view on music videos? 
     allows them to do something they love that they wouldn't be able to afford normally

4) which companies have sponsored OK GO's work so far? 
     Land Rover, Samsung and State Farm Insurance 
     
5) how much sponsorship did they receive from the company?
     somewhere in between $500,000 to $1million 
     
6) what did the sponsorship buy?
     filming equipment for 4 days, a few of the cars and the modifications, a professor from MIT, stunt          driving school, putting the band up for two months in California.

7) where was the filming location and how many separate location set ups did the production team          need to create? 
     remote canyon ranch off a highway with a two mile long course

8) How long did the video take to film?
     4 days

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